{"id":1232,"date":"2012-10-23T16:00:55","date_gmt":"2012-10-23T15:00:55","guid":{"rendered":"http:\/\/www.energystream-solucom.fr\/?p=1232"},"modified":"2013-04-01T11:34:52","modified_gmt":"2013-04-01T10:34:52","slug":"green-is-beautiful-le-green-it-by-google","status":"publish","type":"post","link":"https:\/\/www.energystream-wavestone.com\/2012\/10\/green-is-beautiful-le-green-it-by-google\/","title":{"rendered":"Green is beautiful : le Green IT by GOOGLE"},"content":{"rendered":"<p style=\"text-align: justify;\"><em>La devise informelle de Google\u00a0: \u00ab\u00a0Don\u2019t be evil\u00a0\u00bb (litt\u00e9ralement \u00ab\u00a0ne soyez pas malveillants\u00a0\u00bb), sixi\u00e8me point de son <a title=\"D\u00e9calogue philosophique Googlien\" href=\"http:\/\/www.google.com\/about\/company\/philosophy\/\" target=\"_blank\">d\u00e9calogue philosophique<\/a>, \u00a0s\u2019applique \u00e9galement \u00e0 sa politique environnementale. Au cours de ces derni\u00e8res ann\u00e9es, le g\u00e9ant de Mountain View a su faire preuve d\u2019exemplarit\u00e9 \u00e9cologique. En f\u00e9vrier dernier, Greenpeace le positionnait d\u2019ailleurs en t\u00eate de son classement \u00ab\u00a0Cool IT\u00a0\u00bb pour sa transparence et sa strat\u00e9gie ambitieuse en mati\u00e8re de r\u00e9duction des \u00e9missions de gaz \u00e0 effet de serre. Des paroles donc, mais des actes, aussi. Pour faire \u00e9cho \u00e0 un <a title=\"Le Green IT survivra-t-il \u00e0 la crise ?\" href=\"http:\/\/www.energystream-solucom.fr\/2012\/09\/test-le-green-it-survivra-t-il-a-la-crise\/\" target=\"_blank\">article publi\u00e9 r\u00e9cemment<\/a> sur Energystream, chez Google, le Green IT survit \u00e0 la crise.<\/em><\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<h2 style=\"text-align: justify;\"><strong id=\"internal-source-marker_0.46410238975659013\">Le Green datacenter by Google<\/strong><\/h2>\n<p style=\"text-align: justify;\">Chez Google, l\u2019efficience \u00e9nerg\u00e9tique des datacenters est au c\u0153ur des pr\u00e9occupations : le centre de donn\u00e9es durable se positionne comme le premier levier de sa strat\u00e9gie Green IT. Dans cette optique, les best practices mises en \u0153uvre par la firme am\u00e9ricaine sont les suivantes :<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Mesure du PUE<\/strong> (Power Usage Effectiveness). Indicateur de l\u2019efficacit\u00e9 \u00e9nerg\u00e9tique d\u2019un datacenter, le PUE prend en compte les 3 principales composantes de la consommation \u00e9lectrique du datacenter : la consommation des \u00e9quipements IT, celle li\u00e9e \u00e0 leur refroidissement, et les pertes dans la cha\u00eene de distribution \u00e9lectrique. Il est calcul\u00e9 en effectuant le rapport entre l\u2019\u00e9nergie n\u00e9cessaire en entr\u00e9e du datacenter et l\u2019\u00e9nergie consomm\u00e9e par l\u2019IT. Les PUE des datacenters traditionnels oscillent entre 2 et 2,5 (Cf. Focus Solucom <a title=\"Focus Solucom "Green datacenter"\" href=\"http:\/\/www.solucom.fr\/Publications\/Focus-Solucom-Green-datacenter\" target=\"_blank\">\u00ab Vers des centres de donn\u00e9es durables \u00bb<\/a>). Chez Google, il atteint 1,14.<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><strong>Optimisation du refroidissement<\/strong>. La bonne gestion de l\u2019\u00e9coulement d\u2019air, la r\u00e9duction du recours \u00e0 l\u2019air conditionn\u00e9, et le recours au \u00ab free cooling \u00bb (litt\u00e9ralement \u00ab refroidissement gratuit \u00bb), en tirant profit d\u2019environnement ext\u00e9rieur, permettent de minimiser la consommation \u00e9lectrique imputable au refroidissement. Le g\u00e9ant du web refroidit par exemple les serveurs de son data center d\u2019Hamina en Finlande en puisant de l\u2019eau froide dans les profondeurs du fjord adjacent. Plus surprenant encore, 30 % de l\u2019eau consomm\u00e9e pour le refroidissement de son datacenter de Douglasville provient du r\u00e9seau d\u2019eau us\u00e9e de la ville. L\u2019eau est ensuite refroidie \u00e0 l\u2019air libre et assainie avant d\u2019\u00eatre rejet\u00e9e dans la rivi\u00e8re Chattahooches.<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><span style=\"text-align: justify;\"><strong>Optimisation de la cha\u00eene de distribution \u00e9lectrique<\/strong>. Jusqu\u2019\u00e0 un tiers de l\u2019\u00e9lectricit\u00e9 utilis\u00e9e par un serveur traditionnel est perdue avant d\u2019atteindre le moindre composant informatique. Chez Google, la perte est r\u00e9duite \u00e0 15% gr\u00e2ce notamment \u00e0 la minimisation des points de conversion \u00e9lectrique.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Gr\u00e2ce \u00e0 ces bonnes pratiques, parfois surprenantes il faut le reconna\u00eetre, les datacenters Google se r\u00e9v\u00e8lent deux fois moins \u00e9nergivores que la moyenne (PUE de 1,14 contre 2,25 pour un datacenter traditionnel).<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.energystream-solucom.fr\/wp-content\/uploads\/2012\/10\/data-center-story-of-send1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1252 aligncenter\" title=\"data-center-story-of-send\" alt=\"Le Green datacenter by Google\" src=\"http:\/\/www.energystream-solucom.fr\/wp-content\/uploads\/2012\/10\/data-center-story-of-send1.jpg\" width=\"464\" height=\"256\" srcset=\"https:\/\/www.energystream-wavestone.com\/wp-content\/uploads\/2012\/10\/data-center-story-of-send1.jpg 464w, https:\/\/www.energystream-wavestone.com\/wp-content\/uploads\/2012\/10\/data-center-story-of-send1-300x165.jpg 300w\" sizes=\"(max-width: 464px) 100vw, 464px\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><strong id=\"internal-source-marker_0.46410238975659013\"><strong id=\"internal-source-marker_0.46410238975659013\">Le Green power by Google<\/strong><\/strong><\/h2>\n<p style=\"text-align: justify;\">Google s’est fix\u00e9 comme objectif de ne recourir, \u00e0 terme, qu’\u00e0 des \u00e9nergies renouvelables pour couvrir \u00a0l\u2019ensemble de ses op\u00e9rations. Ambitieux.<\/p>\n<p style=\"text-align: justify;\">Dans cette perspective, d\u00e8s 2007, sur son campus de Mountain View, le g\u00e9ant am\u00e9ricain a fait construire une installation photovolta\u00efque capable de fournir 30% de l\u2019\u00e9lectricit\u00e9 consomm\u00e9e sur site. Plus r\u00e9cemment, en septembre 2012, Google a conclu un accord avec GRDA (Grand River Dam Authority) afin d\u2019alimenter en \u00e9nergie \u00e9olienne son datacenter situ\u00e9 dans l\u2019Oklahoma.<\/p>\n<p style=\"text-align: justify;\">En outre, depuis sa cr\u00e9ation, en 1997, Google a investi plus de 915 millions de dollars dans des projets de grande ampleur.<\/p>\n<p style=\"text-align: justify;\">Parmi les investissements les plus embl\u00e9matiques, nous pourrions citer, crescendo :<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Shepherd\u2019s Flat<\/strong>, une ferme d’\u00e9oliennes dans l’Oregon, qui deviendra prochainement la plus grande du monde avec une production de 845 m\u00e9gawatts. Somme investie par Google : 100 millions de dollars (un peu plus de 75 millions d\u2019euros).<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><strong>La ferme solaire d\u2019Ivanpah<\/strong> dans le d\u00e9sert californien de Mojave, op\u00e9r\u00e9e par BrightSource Energy. Somme investie par Google : 168 millions de dollars (pr\u00e8s de 130 millions d\u2019euros).<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: justify;\"><strong>Le fonds d\u2019investissement SolarCity<\/strong>, destin\u00e9 \u00e0 financer l\u2019entreprise du m\u00eame nom, qui fournit et pose des panneaux solaires aux particuliers et aux entreprises aux Etats-Unis. Somme investie par Google : 280 millions de dollars (pr\u00e8s de 215 millions d\u2019euros).<\/li>\n<\/ul>\n<div style=\"text-align: justify;\"><a href=\"http:\/\/www.energystream-solucom.fr\/wp-content\/uploads\/2012\/10\/renewable-energy1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1251 aligncenter\" title=\"renewable-energy\" alt=\"\" src=\"http:\/\/www.energystream-solucom.fr\/wp-content\/uploads\/2012\/10\/renewable-energy1.jpg\" width=\"464\" height=\"256\" srcset=\"https:\/\/www.energystream-wavestone.com\/wp-content\/uploads\/2012\/10\/renewable-energy1.jpg 464w, https:\/\/www.energystream-wavestone.com\/wp-content\/uploads\/2012\/10\/renewable-energy1-300x165.jpg 300w\" sizes=\"(max-width: 464px) 100vw, 464px\" \/><\/a><\/div>\n<h2 style=\"text-align: justify;\"><strong id=\"internal-source-marker_0.46410238975659013\">Le Green business by Google<\/strong><\/h2>\n<p style=\"text-align: justify;\">Cependant, l\u2019exemplarit\u00e9 \u00e9cologique du g\u00e9ant de Mountain View n\u2019est pas d\u00e9sint\u00e9ress\u00e9e. Comme le rappelle <a title=\"Citation Rick Needham\" href=\"http:\/\/www.latribune.fr\/entreprises-finance\/industrie\/energie-environnement\/20120203trib000681878\/google-poursuit-ses-investissements-dans-les-energies-vertes.html\" target=\"_blank\">Rick Needham<\/a>, directeur des op\u00e9rations \u201cgreen business\u201d, il ne s\u2019agit pas de philanthropie, mais bel et bien de business. Ces green projects constituent, de fait, un moyen pour la firme am\u00e9ricaine de diversifier ses placements. Ils repr\u00e9senteront prochainement, via le rachat de l\u2019\u00e9lectricit\u00e9 par les particuliers, une nouvelle ressource financi\u00e8re non n\u00e9gligeable.<\/p>\n<p style=\"text-align: justify;\">Ces investissements sont d\u2019ailleurs d\u2019autant plus rentables que le gouvernement am\u00e9ricain accorde des r\u00e9ductions d’imp\u00f4ts aux soci\u00e9t\u00e9s privil\u00e9giant les \u00e9nergies propres.<\/p>\n<p style=\"text-align: justify;\">Enfin, reconnaissons que cet engagement en faveur des \u00e9nergies renouvelables permet \u00e0 Google de soigner son image de marque. <em>Green business is green business.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La devise informelle de Google\u00a0: \u00ab\u00a0Don\u2019t be evil\u00a0\u00bb (litt\u00e9ralement \u00ab\u00a0ne soyez pas malveillants\u00a0\u00bb), sixi\u00e8me point de son d\u00e9calogue philosophique, \u00a0s\u2019applique \u00e9galement \u00e0 sa politique environnementale. Au cours de ces derni\u00e8res ann\u00e9es, le g\u00e9ant de Mountain View a su faire preuve…<\/p>\n","protected":false},"author":8,"featured_media":20979,"comment_status":"open","ping_status":"open","sticky":false,"template":"page-templates\/tmpl-one.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3367,6],"tags":[257,256,255,19],"coauthors":[22],"class_list":["post-1232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eclairage","category-entreprises","tag-cool-it","tag-google","tag-google-green","tag-green-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Green is beautiful : le Green IT by GOOGLE - EnergyStream<\/title>\n<meta name=\"description\" content=\"Au cours de ces derni\u00e8res ann\u00e9es, Google a su faire preuve d\u2019exemplarit\u00e9 \u00e9cologique. 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